Here’s our year-end impact review—and our questions for 2021

This year was slated to be our year of impact. We started off with a bang in January at the Sundance Film Festival, where we released Decoding Media Impact: Insights, Advice and Recommendations, our impact report summing up seven years of research in the media impact space.  Read More

The Media Impact Funders team has just returned from the 2019 Sundance Film Festival in Park City, Utah, where we convened a highly engaged group of media funders to discuss innovative new collaborations among funders and filmmakers, and social impact campaigns designed to move the needle at the community level. Read More

Last week, as Donald J. Trump was being inaugurated as the 45th president of the United States in Washington, D.C., festival-goers in Park City, Utah, were preparing for premieres, parties and protests at the Sundance Film Festival. The MIF staff, its board of directors and various colleagues were focusing on how to move forward with effective, engaging storytelling, especially as it pertains to the health of our planet. Read More

PARK CITY, Utah — When media funders talk about impact, what do they mean, and how do they demonstrate it? At the Sundance Film Festival, Media Impact Funders (MIF) released a new report, Funder Perspectives: Assessing Media Investments. It explores the multiple and sometimes overlapping lenses through which grantmakers view media evaluation, and confirms that there are still many unanswered questions. The report contributes to a growing dialogue about ways to quantify and qualify the impact of public interest media. Such examinations have stimulated debate among both funders and grantees. Read More