Assessing Impact of Media

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The Language of Impact: Building a Common Taxonomy

The Center for Investigative Reporting’s Cole Goins reports on current efforts to develop a shared vocabulary for evaluating the impact of journalism projects—a vocabulary specific enough to provide concrete indicators and flexible enough to work for a variety of organizations. “What’s missing is an internal system to help classify different types of change that can occur and a shared list of indicators—both quantitative and qualitative—that media can use to track and measure the impact of their own work.”

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