Register now!
The 2020 Media Impact Forum — Earth to World: Cool It
A series of online discussions on philanthropy's role in amplifying media's efforts to address the world's most urgent crisis.
Learn More
The 2020 Media Impact Forum — Earth to World: Cool It

Puzzling through your theory of change for a journalism grant? Wondering what happened once the stories you supported hit the street? Get your mitts on one of our handy new Journalism Impact Spinners, released at the 2015 Media impact Forum.
A companion to the nonprofit news impact guide we’ve jointly published with USC Annenberg’s Media Impact Project, the spinners can help you to:

  • Clarify your goals—from reach to innovation to mobilization—when making journalism grants (see the inner ring)
  • Track a project in process across the gauge, to see what it’s already accomplished and how far it still has to go (spin the dial)
  • Identify relevant assessment methods and indicators, based on the project’s goals (see the outer ring)

We’ll be distributing more of the spinners on Friday, September 25 at the Online News Association conference in Los Angeles. Can’t wait? Contact MIF Research Director Jessica Clark to receive one of your very own today.

About the Author
Jessica Clark

Jessica Clark

Research Consultant

Jessica is a research consultant for Media Impact Funders, and the founder and director of media production/strategy firm Dot Connector Studio. She is also currently a senior fellow at the Norman Lear Center’s Media Impact Project. Previously, she served as the media strategist for AIR’s groundbreaking Localore project, the director of the Future of Public Media project at American University’s Center for Media and Social Impact, and a Knight Media Policy Fellow at D.C.-based think tank the New America Foundation. Over the past decade, she has led research and convenings with high-profile universities and national media networks, including NPR, PBS, Harvard’s Berkman Center for Internet and Society, MIT, and USC’s Annenberg School for Communication. She is the co-author of Beyond the Echo Chamber: Reshaping Politics Through Networked Progressive Media (The New Press, 2010), and a longtime independent journalist.