Assessing Impact of Media

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Tomorrow’s Metric for News is Action

In the Nieman Lab’s Predictions for Journalism 2014 package, NPR Reporter Elise Hu observes hopefully “getting to a more sophisticated metric is work that’s already well under way. 2014 could be the year we figure it out.” She suggest that tracking impact on a smaller scale — the local, the community, the personal — will yield more meaningful insights.

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