Assessing Impact of Media

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Want to Increase Your Readership? Forget About Twitter and Stop Posting So Many Stories, Says the Telegraph

Gigaom’s Mathew Ingram reports on Telegraph Media Group’s effective business strategy: while other news outlets are moving toward “listicles” and a heavy social media presence to attract more readers, the Telegraph “has seen a significant increase in readership by doing two somewhat surprising things: paying less attention to Twitter, and posting fewer stories.”

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