Assessing Impact of Media

Back to Search


What journalists can learn from Trump’s campaign slogans

Roy Peter Clark describes why Trump’s three word slogans (“Build that wall,” “Lock her up,” etc.) had such a massive effect and how journalists can rely on similar methods of brevity to generate impact. The slogan “is not a rational conclusion of a subtle argument,” he writes. “The slogan is in your face, a call to arms.”

Read more