Assessing Impact of Media

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Why evaluations are worth reading—or not

Program evaluations can be helpful for funders and for organizations considering similar projects, but reading them can be time-consuming. Rebekah Levin, director of evaluation and learning for the Robert R. McCormick Foundation, offers suggestions for discerning whether a program evaluation is worth reading. In addition to including detailed methodology, relevant context, and information about populations served, it “has to be an evaluation and not a PR piece.”

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