Assessing Impact of Media

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Why Everyone Will Totally Read This Column

In the Wall Street Journal, Farhad Manjoo reports on Gawker’s secret weapon: Neetzan Zimmerman, a human barometer for the web’s most viral content.  “By earning so much traffic on his own, he effectively subsidizes the rest of the staff, liberating them to pursue deeper, longer, more experimental pieces,” he writes.

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