Assessing Impact of Media

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Why NY Mag and Chartbeat Tracked What Turns First-Time Visitors Into Loyal Readers

Pop culture site Vulture recently partnered with analytics company Chartbeat to uncover the factors that can predict what makes first-time site visitors turn into regular readers. It’s rare to see this type of (usually proprietary) targeted audience data published freely online—Poynter’s Sam Kirkland culls a few top insights.

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