Caroline O’Donovan of the Nieman Journalism Lab reports on a newly minted metric: the “attention minute.” Upworthy is just one of a clutch of new media outlets and analysts working on cracking the code of what constitutes truly valuable engagement with users.Read more
Original insights from Media Impact Funders on how to best gauge media projects.
The latest reports and resources on evaluation practices.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.