Safeguarding Democracy: Imara Jones on Gender Identity Education and the Future of Journalism

In this session from the 2023 Journalism Funders Gathering, Imara Jones, Founder & CEO of TransLash Media—an independent news organization whose mission is “to tell trans stories to save trans lives”—argues that safeguarding democracy requires both education the public on issues of gender identity and reimagining the practice of journalism.

Although trans people make up only about 1% of the population in the United States, trans issues are being weaponized across the country to win elections and erode democratic norms. Jones warns that the process of isolating, demonizing, discriminating against, and ultimately disenfranchising such a small group sets a dangerous precedent. This same strategy can easily be replicated to marginalize other groups for political gain.

Jones argues that anti-trans sentiment has become rooted in an entire U.S. political party and is being reinforced by an alternative media ecosystem. These narratives have migrated into mainstream outlets, shaping national politics and public discourse. To counter this, journalism must reach people wherever they are consuming information.

For funders, Jones’ talk offers three key takeaways:

1. Expand the Narrative Universe
   To shift public understanding, we must “get as big as the problem.” In today’s fragmented environment, that means producing journalism across platforms and formats. Jones emphasizes that narrative change requires presence: communities need to encounter accurate information in many places—not just a few.
2. Fund What’s Next
   Legacy media organizations remain vital in our society, but relying on existing institutions alone will not build a media landscape strong enough to support a healthy democracy. Jones urges us to “fund the new” — investing in emerging models, creators and outlets that reflect today’s audience and information needs. Successful innovation can create models that legacy outlets can then follow.
3. Reimagine Who Counts as a Journalist
   Reimagining journalism begins with expanding who we recognize as journalists. Jones argues that organizations such as TransLash Media—often led by those most affected by the issues—should be seen as legitimate because they adhere to the principles of journalism: investigating what is true, testing it, and translating findings into accessible stories. Jones notes journalism is not defined by legacy institutions or brand names, buta practice rooted in truth-seeking, accountability and public service. Funders who support practitioners using this method, regardless of platform or identity, strengthen both journalism and democracy.

Source: TransLash Media