Content Creators as Trusted Messengers: A Primer for Health Funders
Content creators are playing an increasingly influential role in how people encounter and engage with health information. But for many health funders, knowing where to start, including how to identify credible creators and how to engage with them, can be a challenge.
Jointly hosted by Grantmakers In Health (GIH) and Media Impact Funders (MIF), this webinar will orient funders to the creator landscape, offer guidance on finding and vetting creators, and explore ways to begin building partnerships. Drawing on the experiences of funders and practitioners, the discussion will address emerging questions and offer concrete next steps for funders at different stages of readiness.
Speakers:
- Ashwath Narayanan, Social Current
- Daniel Waxler, Missouri Foundation for Health
- Joy Mayer, Trusting News
- Will Holden, Gary Community Ventures
- Nina Sachdev (Moderator), Media Impact Funders
Note: MIF members who do not have an active account with GIH will have to create an account to access this webinar.