Register now!
The 2021 Media Impact Forum
Session 4 is Wednesday, May 19
Learn More
May 2021—
27
1:00 pm—2:00 pm

Zoom webinar

This is a funder-only session.

The first two sessions of our Media Impact Forum focused on the ways funders can and are currently using media to support vaccine confidence and access.

Frankly, with all the work being done in this arena, we just couldn’t fit all of the initiatives into two sessions. That’s why we’re inviting you to engage on this topic again. According to latest numbers, 1 in 4 Americans don’t want the COVID-19 vaccine. Whether due to hesitancy, fear, mistrust or politicization, it’s clear that we’re not out of the woods yet. So please join us on Thursday, May 27, and hear from your colleagues on the various ways they are supporting media efforts to increase confidence and access to the COVID vaccine.

Estelle Willie of the Rockefeller Foundation will provide an overview of Rockefeller’s equity-first vaccination initiative, which focuses on supporting community-based organizations to increase access to vaccines, as well as accurate information to help people make informed decisions. Willie will also share details about the work Rockefeller has done to understand the motivations and hesitations behind getting vaccinated.

We’ll also hear from Open Society Foundations’ Brett Davidson on OSF’s work supporting The Peoples Vaccine, a campaign focused on ensuring fair access through affordable vaccine prices around the world by pushing back on pharmaceutical company monopolies of vaccines, diagnostics and treatments, and encouraging the sharing of vaccine technology, know-how and intellectual property to scale up production.

Lastly, using the experience from its prior work on HIV, Kaiser Family Foundation and the Black Coalition Against COVID co-developed a COVID vaccine information campaign featuring comedian and TV host W. Kamau Bell called The CONVERSATION: Between Us, About Us. We’ll hear about the campaign and its outcomes, and the process for developing a new campaign for Latinx/Spanish-speaking communities.

We’ll hear from: