Unlocking U.S. audience demand for international news
This study, written by former Global Press CEO Cristi Hegranes and COO Laxmi Parthasarathy, reveals significant untapped demand for higher-quality international journalism among U.S. readers across diverse demographics, including noncitizen, diaspora, and migrant populations.
Drawing on a rigorous methodology—including a nationwide survey of more than 1,200 U.S.-based international news readers, complemented by in-depth interviews and focus groups—the study reveals a remarkable opportunity. U.S. audiences across a diverse range of demographics prefer higher-quality international journalism that is defined by more proximate reporting, dignified and precise language, and comprehensive coverage. This latent demand presents an opportunity for the media industry and funders to serve readers with engaging international news without sacrificing quality.
Use This Guide To:
- Analyze trends among international journalism consumers to identify areas of demand
- Consider strategies for supporting outlets and journalists that represent the regions they cover
- Create a framework for evaluating funding requests from international outlets based on reader preference
Suggested Content:
Source: Media Impact Funders