Journalism Trust Kits

Created for journalists but applicable to funders, these Trust Kits offer brief explainers to improve how the field demonstrates credibility in order to earn public trust. Covering engagement, ethics and fairness, how news works, topics and platforms, and newsroom culture, the kits provide step-by-step guidance to help strengthen journalistic practice.

Use This Guide To:

1. Reference and support material for your grantees
2. Create frameworks for evaluating newsroom and reporting practices when making grants
3. Get up to speed with trust building best practices for the field

Suggested Content:

• The Creator Journalism Trust and Credibility Toolkit
• State of Local News 2025
• Pew-Knight Initiative Media Habits

Source: Trusting News