Narrative Observatory
Backed by Harmony Lab’s extensive data partnerships and research staff, the Narrative Observatory unlocks the power of data collected from real media audiences and provides guidance, case studies and suggestions on how funders should think about engaging with audiences.
Because of their audience-first approach, the Narrative Observatory guides funders to think about who they want to reach, rather than funding content that might reach certain demographics. Get started by understanding the four audience segments that Harmony Labs has identified and see how different strategies can be used to engage different audiences most effectively.
Use This Guide to:
- Get a sophisticated, data-powered framework for achieving narrative change.
- Think about how to segment the audiences you are trying to reach through your theory of change and/or grantmaking strategies.
- Read case studies on successful narrative campaigns in topic areas like poverty, climate and housing.
Suggested Content:
- Culture-First Approach to Climate Narratives, Harmony Labs, Media Impact Forum 2025
- Climate Media Database
- The Creator Journalism Trust and Credibility Toolkit
Featured Members:
Source: Harmony Labs