Philanthropy’s New Voice: Building Trust with Deeper Stories and Clear Language
The largest study of narratives in philanthropy, this guide is a result of a robust research effort to provide insights into America’s public and federal policymakers’ views on philanthropy and how the sector might do better to increase the public’s understanding of philanthropy and foundations.
Bolstered by transparent research methodologies and helpful appendices, the report identifies six insights that provide the framework for foundations to focus on. These insights offer a summary of the assumptions made by the American public and policymakers about the work of philanthropy. The report offers an extensive recommendation for each of these insights, providing reference materials, quotes from interviewees and highlights pitfalls to avoid.
Use This Guide to:
- Use a trust-based lens to analyze your organization’s communications with the public, grantees and policymakers.
- Learn about which sector-wide habits and jargon to avoid using.
- Provide evidence to colleagues and board members on the efficacy of long-term narrative change efforts about philanthropy.
Suggested Content:
- A Strategic Framework to Guide Investments in Narrative Change
- Pew-Knight Initiative Media Habits
- From Stories to Solutions: Media’s Role in Philanthropy | MIF x The Chronicle of Philanthropy
Source: Council on Foundations