US Independent Film Audience & Landscape Study
This extensive study seeks to identify opportunities and pathways to uplift and safeguard the independent film sector. In an age of a fragmented mainstream media market and a splintered traditional distribution options, independent film is being further marginalized. But evidence shows that independent film is a vital part of advancing culture and sharing stories from a broad spectrum of unheard voices.
Based on extensive audience research, market landscape analysis and case studies on the theatrical market, at-home viewing, and independent distribution models, readers are taken through ten Opportunities and Recommendations that offer thoughtful and innovative approaches to engaging new audiences and existing audiences in new ways.
Use This Guide to:
- Understand current and future models for audience viewing habits
- Get a thorough reading of all the options already available to the field and weigh their benefits
- Identify which strategy for future-proofing the sector you might participate in supporting
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Source: Shorenstein Center