Weaving a Worldview

In this research paper commissioned by the Hewlett Foundation, communications expert Dr. Danielle Lee Tomson examines how philanthropy can respond to a rapidly changing information environment, declining trust and deepening social divides. The report argues that improving the quality of information alone is not enough and proposes a broader systems-level approach that considers how information, communication and narrative shape civic life.

The report calls on charitable funders to adjust their approach and invest across three interconnected areas:

1. Structure, or Information Ecosystems -referring to a resilient information ecosystem that evolves with technology and business models while ensuring that governance and design choices help support democratic discourse rather than being extractive
2. Distribution, or Communications Infrastructure – referring to a robust communication infrastructure that develops new talent and promotes new ideas, helping people move toward collective action
3. Meaning, or Narrative and Ideas – referring to narrative and idea generation that provides purpose and emotional resonance and can connect with a diverse coalition going beyond messaging to provide a broader vision

Taken together, these three levels support a “total system of public dialogue and collective sensemaking.”

The report provides a well-researched theory of how society arrived at today’s fractured information ecosystem. In Part 2, it offers specific reflections and strategies at each level that funders can consider adopting.Some approaches may be familiar, while others may require greater coordination across the field.
A few examples that resonate with MIF’s work include:

1. From the Information Ecosystem Layer – the report points to the divergent interests of commercial technology platforms, experimentation with local regulation and a call for increased transparency around data collection and the use of AI.
2. From the Communications Infrastructure Layer – the report points to the limitations of relying on quantifiable metrics for impact, the importance of in-person communication networks and the demystification of institutional experts.
3. From the Narrative & Ideas Layer – the report points to building a broader spectrum of narratives across ideological divides, future visioning exercises and supporting new policy.

The report concludes that this framework offers one way for philanthropy to align investments around shared values and civic infrastructure, but doing so will require significant strategic clarity and coordination.

1. Use This Resource To:
   Explore reflections on how philanthropy is approaching civic communications infrastructure, including what is working and where gaps remain.
2. Identify concrete strategies for investments that strengthen information infrastructure and support a broader range of narratives.
3. Assess your own portfolio using the framework to consider how your investments align civic values with your mission and goals.

Suggested Content:

• A Funder’s Guide to Building Social Cohesion
• The Democracy Audience Map
• The Power of Narrative and the Playbooks Shaping Public Opinion

Source: Hewlett Foundation