Media impact and polarization: Science-focused film series offers lessons on breaking through the noise

How do foundation-funded media projects need to rethink their storytelling and distribution models in order to break through in today’s polarized environment? In this guest post, communications strategist and filmmaker Christine Arena of Generous Films shares key insights for funders from the novel approach behind Let Science Speak—a multi-media campaign designed to counter anti-science propaganda and rally more Americans around the critical work that scientists do. Let Science Speak is supported by the Hellman Foundation, S. D. Bechtel, Jr. Foundation, The Outrider Foundation, Margaret and Will Hearst, among others. Read More
October 27, 2020  –
  • Christine Arena
Media impact and polarization: Science-focused film series offers lessons on breaking through the noise