Media Impact Focus: AIM and Shoot

On March 5 we continued the discussion of cutting-edge impact analysis methods we began last November, and added documentary photography to the list of topics covered. Read the storify from the day. We heard from leading funders and media makers from the National Geographic Society, Open Society Foundations, Participant Media, and the USC Annenberg School for Communication and Journalism, among others, to learn how philanthropically funded productions are transforming audiences and sparking social change. _______________ 9:00 — Introduction and Welcome Vince Stehle, Executive Director, Media Impact Funders Leonard Aube, Executive Director, Annenberg Foundation    9:10 — Documentary Impact in Action Chad Boettcher, Executive Vice President, Social Action and Advocacy, Participant Media Caty Borum Chattoo, Public Affairs Strategist, Participant Media and Creative Director, Center for Media & Social Impact; Executive in Residence, American University Shaun MacGillivray, Producer, To the Arctic Jim Miller, Executive Director, Brave New Films We heard how leading documentary producers are demonstrating the impact of their films. Boettcher demoed the Participant Index, a national survey panel tracking how media spurs action. MacGillivray revealed how his spectacular IMAX journey into one of the planet’s last untouched regions has rallied more than a million viewers to call… Read More