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The 2021 Media Impact Forum
Session 4 is Wednesday, May 19
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New Wyncote Foundation report explores the use of media to foster cultural expression

A new report commissioned by the Wyncote Foundation, “Culture, Heritage, and Place: How Media Amplifies Community Narratives,” profiles eight place-based organizations that use media for cultural expression and connection, with local funding support.

WATCH: Supporting digital public spaces that put people over profit

What should digital public spaces look like? For the third and final installment of our series exploring the problems and solutions of Big Tech, we heard from four organizations—Amara, Mozilla, Wikimedia Foundation and VolunteerMatch—that have built digital public spaces that serve all communities. These organizations, whose business models center on people over profit, strive to […]

WATCH: How can philanthropy invest in a more equitable tech sector?

How can philanthropy invest in a more equitable technology sector as a means to combat some of the threats that Big Tech poses to democracy?

Here’s our year-end impact review—and our questions for 2021

This year was slated to be our year of impact. We started off with a bang in January at the Sundance Film Festival, where we released Decoding Media Impact: Insights, Advice and Recommendations, our impact report summing up seven years of research in the media impact space. 

MIF is launching a working group focusing on impact

To further explore issues related to media impact and assessment, MIF is forming a working group of funders who want to strengthen the field of practice. Here’s a bit of background on how we arrived at that decision: MIF has been regularly tracking the field of media impact assessment for the last eight years. Every […]

How evaluation perpetuates inequity (and how to stop it)

As protests for racial justice continue in cities across the U.S., more and more institutions are publicly reckoning with their own roles in perpetuating systemic racism. In the journalism space, a debate about the concept of objectivity is raging: whose view is considered “objective”? Do “both sides” of an issue always demand equal weight? Some […]

The 2020 Media Impact Forum

This is where you’ll find recaps of each our six Media Impact Forum sessions. This year’s Media Impact Forum paid specific attention to philanthropic support for environmental media and the need for our decisions to be centered around protecting our planet and its natural resources. The recorded sessions appear in chronological order below.

Lessons from our nation’s founding particularly relevant amid COVID-19

Sometimes, at Media Impact Funders, we find that we are slightly ahead of our time. Looking back on our programs for the Media Impact Forum in 2018, we are struck by how much of what we heard then resonates clearly in this peculiar moment we find ourselves in.

Radio Active Culture rings even more true in quarantine

As we come to the end of a brutal month for our country and for people around the world trying to defeat the spread of COVID-19, we have all had to devise ways to work and learn and entertain ourselves from the confines of our homes. And for many, that has elevated the importance of […]

Highlights from our meeting on climate and the environment

Last week in Boulder, CO, we held a meeting to explore philanthropy’s role in amplifying attention to our global environmental crisis. It was 25 degrees and snowing, but thankfully we didn’t have to walk far from our hotel to eTown, our gracious host for the daylong gathering. The day before, the high temperature reached a […]

Success beyond scale: Evaluating outcomes that funders really care about

“Scale”—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these […]

MIF identifies new learning priorities after yearlong strategic planning process

As part of a new strategic direction informed by a yearlong review of our organization, we’ve been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding […]