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The 2020 Media Impact Forum

This is where you’ll find recaps of each our six Media Impact Forum sessions. This year’s Media Impact Forum paid specific attention to philanthropic support for environmental media and the need for our decisions to be centered around protecting our planet and its natural resources. The recorded sessions appear in chronological order below.

Lessons from our nation’s founding particularly relevant amid COVID-19

Sometimes, at Media Impact Funders, we find that we are slightly ahead of our time. Looking back on our programs for the Media Impact Forum in 2018, we are struck by how much of what we heard then resonates clearly in this peculiar moment we find ourselves in.

Radio Active Culture rings even more true in quarantine

As we come to the end of a brutal month for our country and for people around the world trying to defeat the spread of COVID-19, we have all had to devise ways to work and learn and entertain ourselves from the confines of our homes. And for many, that has elevated the importance of […]

Highlights from our meeting on climate and the environment

Last week in Boulder, CO, we held a meeting to explore philanthropy’s role in amplifying attention to our global environmental crisis. It was 25 degrees and snowing, but thankfully we didn’t have to walk far from our hotel to eTown, our gracious host for the daylong gathering. The day before, the high temperature reached a […]

WATCH: Supporting diversity, equity and inclusion efforts in journalism

As philanthropy works to support the rebuilding of local news in communities across America in a variety of ways, many funders are also aware of this persistent problem: the lack of diversity, equity and inclusion (DEI) in media organizations. Part of building journalism that serves everyone is ensuring that newsrooms look just as diverse as the […]

Success beyond scale: Evaluating outcomes that funders really care about

“Scale”—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these […]

Here’s your summer impact reading list

Over the past five years of researching media impact, it’s become clear to me that even those of us who spend our time researching the complexities of impact assessment sometimes rely on unwritten assumptions: that change is linear, and can be easily measured; that social media is an effective organizing tool; that conventional meetings and […]

MIF identifies new learning priorities after yearlong strategic planning process

As part of a new strategic direction informed by a yearlong review of our organization, we’ve been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding […]

Nonprofit media and exposing injustice: How philanthropy can help

From time to time, events at the highest levels of legal and political decision-making in Washington shed light on the importance of nonprofit media and the critical role of philanthropy in the support of journalism. Last week, the United States Supreme Court overturned the conviction of Curtis Flowers for the brutal murder of four people […]

Podcasting for all

Podcasting is on the rise. Over 700,000 podcasts are available in iTunes with an estimated 90 million monthly listeners globally. No single entity controls podcasts, which means they are an accessible, decentralized, and democratized way to create content. Today, on-demand audio has dramatically transformed the way important stories and unheard voices reach us.

6 impact tools for every type of funder and media maker

Here at Media Impact Funders, we’ve been researching best practices in measuring media impact since 2013. In addition to curating impact-related tools, producing original analyses on impact trends, and publishing a monthly impact newsletter, we also convene funders to discuss impact, and conduct research on how funders are thinking about and assessing impact in the […]

The 2019 Media Impact Forum

Last month, we convened our annual Media Impact Forum at the American Philosophical Society—the home of America’s oldest learned society—in Philadelphia, where we paid special attention to the role of radio and audio in creating and sustaining crucial connections with communities. See the full program here.