This report provides an examination of the current state of the field of media impact assessment, which Media Impact Funders (MIF) has been tracking for seven years.
It is meant to serve as a practical resource for funders who want to understand where to start. Informed by feedback from our network, it represents a synthesis of the past seven years of work we’ve done in the impact space, and includes examples of successful media impact evaluation, tools and frameworks for assessment, and the challenges of defining and measuring impact in a rapidly-shifting media landscape.
Our years of research have led us to four key insights, and this report includes a deep dive into each of them, as well as companion guest essays from leaders in the field. We hope you will use this guide to inform your own practice, and to continue this critical conversation.Read the Report
Reports from the Field
IssueLab, a service of the Foundation Center, is a searchable, curated collection of reports that provide users with a deep dive into social issues. Our collection is dedicated to research on media and journalism trends, analyses, case studies and more.