Decoding Media Impact: Insights, Advice & Recommendations
This report provides an examination of the current state of the media impact assessment field, which Media Impact Funders has been tracking for seven years.
It is meant to serve as a practical resource for funders who want to understand where to start. Informed by feedback from our network, it represents a synthesis of our work in the impact space over the past seven years, and includes examples of successful media impact evaluation, tools and frameworks for assessment, and the challenges of defining and measuring impact in a rapidly-shifting media landscape.
Our years of research have yielded four key insights. This report explores each in depth, accompanied by guest essays from leaders in the field. We hope this guide will inform your practice and advance this critical conversation.
Use This Guide To:
- Identify a starting place for your impact work by drawing on leading examples from the field
- Consider the fiscal and capacity costs of different types of impact assessments
- Review best practices for conducting impact assessments and evaluation for media grantmaking
Suggested Content:
- IA Impact Tracker
- A Strategic Framework to Guide Investments in Narrative Change
- A Guide to Assessing Your Local News Ecosystem
Source: Media Impact Funders