2021 Annual Journalism Funders Gathering
Join us virtually October 13-14!
Keeping the health and safety of our network in mind, our 2021 Journalism Funders Gathering will take place virtually. We’ll focus on the “big questions” facing journalism, and the agenda features plenty of networking and participant-led discussions.
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This report provides an examination of the current state of the field of media impact assessment, which Media Impact Funders (MIF) has been tracking for seven years. 

It is meant to serve as a practical resource for funders who want to understand where to start. Informed by feedback from our network, it represents a synthesis of the past seven years of work we’ve done in the impact space, and includes examples of successful media impact evaluation, tools and frameworks for assessment, and the challenges of defining and measuring impact in a rapidly-shifting media landscape.

Our years of research have led us to four key insights, and this report includes a deep dive into each of them, as well as companion guest essays from leaders in the field. We hope you will use this guide to inform your own practice, and to continue this critical conversation.

Read the Report

Reports from the Field

IssueLab, a service of the Foundation Center, is a searchable, curated collection of reports that provide users with a deep dive into social issues. Our collection is dedicated to research on media and journalism trends, analyses, case studies and more.

Explore the Collection