The Impact Tracker

Crafted by Impact Architects, the Impact Tracker is a visualization tool that utilizes Google tools to make data collection, visualization and analysis more accessible. Designed with newsrooms, journalists and media funders in mind, there are specific ways to use the data analysis to streamline public feedback and grant applications.

You can get started by creating impact frameworks to begin to track data for the first time, or centralize existing data points you already have. The base tool is available for free for all institutions.

Use This Guide To:

1. Create data sets and clear visualizations that fit the needs of your project or organization
2. Track real-world outcomes and the impact you are creating in the field
3. Begin to think about how to use these learnings to take your work to the next stages

Suggested Content:

1. Measuring the Impact of Science Journalism
2. Civic Information Index
3. State of Local News 2025

Source: Impact Architects