Engaged Journalism
This report investigates the working definition of “engagement” in journalism in an age where trust and audience engagement with news media is in decline. By first defining engaged journalism as the “inclusive practice that prioritizes the information needs and wants of the community it serves” the research sets of to find evidence that supports the notion that engaged journalism increases audience trust in journalism, that this increase in trust results in audience willingness to support journalism financially, and finally that audiences will be more civically involved in their communities.
The evidence is gathered through four case studies of media organizations with different theories of change all working to increase engagement with their readers and local communities. The resulting recommendations for both newsrooms and funders point to continued support for engagement practices and community outreach.
Use This Guide To:
- Learn about audience engagement practices, what is working and what needs to be improved
- Get real life examples from respected newsrooms of different size and mission on what is working in the field
- Consider how audience engagement work fits into your media grantmaking strategy
Suggested Content:
- How We Know Journalism is Good For Democracy
- Journalism Trust Kits
- The Creator Journalism Trust and Credibility Toolkit
Source: Impact Architects