Impact Pack
Developed by Dot Connector Studio in collaboration with Media Impact Funders and the Media Impact Project at USC Annenberg’s Norman Lear Center, this media engagement strategy card deck is a hands-on tool that helps media makers and funders map and assess different strategies.
The deck guides users through seven key areas—Interface, Senses, Audiences, Engagement Models, Connectors, Responses, and Outcomes—to build core strategies. Through a variety of guided exercises, funders can refine their impact strategy, spark brainstorming conversations, and work backwards from desired outcomes.
Use This Guide To:
- Brainstorm, strategize, and assess impact with colleagues and grantees
- Think through impact goals and plot media engagement strategies
- Invent your own methodology for using the cards that best serves your work
Suggested Content:
- Impact Field Guide & Toolkit
- A Strategic Framework to Guide Investments in Narrative Change
- Words that Work
Source: Dot Connector Studios
Type: