Program statement for the 2019 Media Impact Forum

We’re living in a new golden age of audio, by almost any measure. Every week, broadcast radio reaches 93 percent of American adults (228.5 million weekly listeners) and 30 million people watch, listen to, or download a podcast, up 157 percent since 2014. In public media, the top 20 largest public radio news stations together reach a weekly average of 11 million listeners, up from 10 million the prior year. In case you think that radio is mainly for older adults, in the midst of digital upheaval and proliferating ways to find and listen to audio, Nielsen reports that 97 percent of Millenials and 98 percent of Gen Xers listen to the radio every month. Read More