June 1, 2023

8:30 a.m.–6 p.m. ET

Session 1
  • Lifting up Community Voices

    California is a state rich with diverse media outlets and voices. In our opening panel, we’ll highlight different approaches to community-centered media, its impact, and how to advance local journalism using several community models.


    • Michael Yamashita, Publisher, Bay Area Reporter
    • Paulette Brown-Hinds, Publisher of Black Voice News; John S. Knight Journalism Senior Fellow at Stanford University; and board member of the American Press Institute, The James Irvine Foundation and Inland Empire Community Foundation
    • Tasneem Raja, Editor-in-Chief, The Oaklandside
    • Moderated by Alexis Madrigal, co-host of KQED’s, “Forum”
Session 2
Session 3
  • University-Supported Journalism: Engines of Innovation and Proving Grounds for Service

    Journalism fellowships empower leaders to reimagine and transform journalism. We’ll hear about the innovative work from two John S. Knight Journalism Fellows, and then highlights from California’s state funding of local journalism through UC Berkeley’s Graduate School of Journalism—the largest allocation of state funding to date to support local news.


Session 4
  • "Circle Way": A Book That Draws on Generations of Bay Area Stories & Contributes to the Future of Journalism

    Writer and media consultant Eric Newton will talk about how thinking ahead matters in life and in philanthropy. He'll tell the story of "Circle Way," the book he finished for his late wife— journalist and writing teacher Mary Ann Hogan— about her father, longtime San Francisco Chronicle book editor William Hogan.


    • Eric Newton, writer and consultant

    Proceeds from “Circle Way” are donated to the Hogan-Newton Fund for Young Journalists at the Miami Foundation, which supports turbocharged internships at news organizations.

Now It's Time for a TechTok (Get It?)

Throughout the day, we’ll hear short talks from experts working at the intersection of media and tech.

First up is Deepti Doshi, Co-Director of New_Public, who will talk about the need for new business models to create the right incentive structures to build healthy social networks.

Networking Break

Enjoy some open time to chat with colleagues, catch up on email, or just take a minute for yourself and grab a snack.

Session 5
  • Breakout Sessions

    Choose from two breakout sessions, one focusing on measuring the impact of journalism, and one that explores the connection between empathy and journalism that inspires hope.

    Yes, You Can Measure the Impact of Journalism. Here’s One Approach

    Here’s a question we hear a lot: How do you effectively measure the impact of journalism beyond quantitative metrics like pageviews? Funders who care deeply about measuring the impact of their investments (i.e. assessing real-world change in their communities) are looking for more clarity on how best to evaluate it. Lindsay Green-Barber, the founder and principal of Impact Architects, will provide an overview of the Impact Tracker, a customizable Google-based platform aimed at helping news organizations, funders and other stakeholders understand the impact of journalism by defining, measuring and tracking real world change. The Tracker can organize and display an organization’s impact at the structural, community, and individual levels.

    • Lindsay Green-Barber, Founder, Impact Architects

    Empathy and Story: Creating New Capacities for Change

    Trust in the news is low. As of 2022, 38 percent of Americans have no trust at all in newspapers, TV and radio (combined). In a 2022 op-ed, journalist Amanda Ripley shares a possible reason why: our journalism has lost its humanity—and moreso, its empathy. We are bombarded with difficult news, at a rate and magnitude that renders us hopeless and avoidant. To reconnect our journalism with our humanity, Ripley compels us to invest in “low-ego, high-curiosity journalism” that fosters hope, agency and dignity. Storytellers and journalists that work to cultivate and embed empathy have seen lasting impact by listening and adapting to the ways that their communities gather around information. This interactive session will consider new ways to build capacity through story, with an opportunity to envision new empathic outcomes.

    • Madeleine Bair, Founding Director, El Tímpano
    • Josué Rojas, Practicing visual artist, muralist and educator
    • Moderated by Jasmine Sudarkasa, Executive Director, Curve Foundation

11:45 a.m.—Networking Lunch

Grab a bite to eat and connect with the friends and colleagues.

(75 Minutes)

Session 6
  • Stories of Global Migration Through Music: A Performance by Meklit

    A performance by Meklit and short discussion about her podcast, "Movement," a transmedia storytelling initiative that lives at the intersection of migration and music. "Movement" uplifts narratives working to change the conversation around migration.

    Photo credit: Camille Seaman
Session 7
  • The Power of Podcasting & the Conversations That Create Community

    We'll hear about two compelling podcasts, "After Ayotzinapa" and "Ear Hustle."

    “After Ayotzinapa” is a podcast from Reveal at the Center for Investigative Reporting and PRX with the National Security Archive that investigates and exposes corruption at the highest levels and makes unsettling connections to America’s war on drugs.

    • Anayansi Diaz-Cortes, Senior Reporter and Producer, Reveal, Center for Investigative Reporting

    “Ear Hustle” is the Pulitzer Prize-nominated PRX podcast that shares stories about the daily realities of life inside and after prison, shared by those living it.

    • Nigel Poor, Co-Founder, “Ear Hustle”
    • Earlonne Woods, Co-Founder, “Ear Hustle”

Now It's Time for Another TechTok

Throughout the day, we’ll hear short talks from experts working at the intersection of media and tech.

Meg Garlinghouse, Vice President of Social Impact at LinkedIn, will discuss how more and more journalists are turning to LinkedIn to extend the footprint of their coverage and connect directly with their audiences. Meg will share top tips and best practices for how journalists can make the most of LinkedIn, including ways to amplify their stories, connect with sources, and grow their following.

Session 8
  • The Urgency in Shifting Narratives on Homelessness and Poverty

    This two-part plenary session will focus on efforts to shift harmful narratives on poverty, housing and homelessness.

    In the first session, Grant Oliphant, Chief Executive Officer of the Conrad Prebys Foundation, will engage Mark Horvath, founder of multimedia storytelling and news publisher platform Invisible People, and Marisol Bello, executive director of the Housing Narrative Lab, a communications and narrative research hub, in a thoughtful dialogue about what we think we know about homelessness, and how to find—and resource—solutions.

    In the second session, we’ll explore the unique perspective that Devon Gray and EPIC bring to the poverty advocacy space—that narrative change, power-building, and policy change are inseparable. We will discuss EPIC’s partnership with Emmy- and Sundance-winning filmmaker Jacob Kornbluth to capture the lived experiences of people in poverty and bring their voices and ideas to Sacramento, across California, and across the nation. Finally, we will look at the partnership in the context of a narrative change campaign—with our short documentary “The People and the Power” (working title), and dozens of short videos—as the primary assets. Tactics include screenings across the state with directly-impacted communities, a curriculum guide for teachers, sharing content with influencers, and more.

Networking Break

Enjoy some open time to chat with colleagues, catch up on email, or just take a minute for yourself and grab a snack.

Session 9
  • Breakout Sessions

    Choose from two breakout sessions, one focusing on understanding impact for narrative change work, and the other that takes a deep dive into the practice of podcasting.

    Narrative Change Complexity: Informing Collaborative Decision-Making for Impact

    Recently, philanthropic interest in narrative change strategies has been increasing, and both funders and practitioners seek to establish realistic expectations around impact. The USC Norman Lear Center, with funding from the California Health Care Foundation, is distilling factors linked to the success of these efforts. We’ll preview a strategic investment decision-making framework to align impact expectations among key stakeholders.

    We’re All Ears: A Practical How-To for Podcasting

    Are you thinking about supporting podcast activity—learn about the practice and impact of podcasting and hear from our mainstage speakers Nigel Poor, Earlonne Woods and Anayansi Diaz-Cortes, in a breakout discussion facilitated by Community Manager at the PRX Podcast Garage at KQED, Eric Dhan.

The Final TechTok

Throughout the day, we’ll hear short talks from experts at the intersection of tech and media.

Marc Hand, CEO and Founder of Public Media Venture Group will explain the next generation broadcasting landscape. NextGen TV is a transformational new television distribution platform that moves from traditional broadcasting to an IP data delivery platform. This will enable public television stations to significantly expand their capacity to deliver content, offer distinct content delivered to neighborhoods, diverse language groups and other unique streams, and will enable public TV to use part of its spectrum to generate new sources of revenue with data distribution and other commercial uses of their television spectrum. We’ll learn how this can significantly change the role that local public television stations can play in serving their communities.

Session 10
  • Reimagining the Documentary Landscape with Color Congress

    Color Congress will share notes on its People of Color documentary ecosystem building, breaking down their approach, and why they believe this is power-building work that will strengthen the documentary field—and ultimately, society.


    • Sahar Driver, Founding Co-Director, Color Congress
Session 11
  • Rooted in Community, Leading Important Ventures in Filmmaking

    In our final plenary, Carrie Lozano, Sundance Institute’s Director of Documentary Film and Artist Program, and award-winning filmmaker Pete Nicks—two of the most dynamic players in the documentary film field—will unite for a sweeping conversation about the state of the field and Nicks’ filmography, which includes his three-part film project exploring public institutions in the city of Oakland. Nick’s latest film, “Stephen Curry: Underrated,” premiered at this year’s Sundance Film Festival.


    • Carrie Lozano, Sundance Institute’s Director of Documentary Film and Artist Program
    • Pete Nicks, Emmy Award-winning cinematographer, producer and director
    • Moderated by Chi-hui Yang, Senior Program Officer, Ford Foundation’s JustFilms initiative

5:30-6:30 p.m.—Cocktail Reception

Stick around after the closing plenary and join us for a drink!

June 2, 2023

9 a.m.–3:30 p.m. ET

Day 2: Connecting With Your Peers
  • Funder Working Sessions

    The day after the Media Impact Forum, MIF is organizing a day of meetings for funders to connect, share and learn from one another.

    Journalism Funders Working Session

    In recent months, some of the largest funders in journalism have convened to discuss efforts to catalyze more funding for news and information. These funders have been working to identify the most valuable opportunities to stimulate financial resources for local news. Throughout the day, we will discuss strategies to advance these ongoing initiatives.

    Documentary Funders Working Session

    This is an exciting and turbulent time for nonfiction storytelling, amid shifts in both the form of documentary and the field itself. There is rapid growth of independent field infrastructure, alongside opportunities and challenges presented by consolidation of the distribution landscape. Documentaries are trusted source of information and increasing their role in society, politics and culture, becoming flashpoints in culture wars in the process. And the documentary field is leading the way in conversations around community-centered ethics and accountability relevant across all media. Join the John D. and Catherine T. MacArthur Foundation, Ford Foundation | JustFilms, and the Perspective Fund for a deep dive into these emergent topics. Come away with ideas for collaboration and alignment in service of proactively championing the independent and equity-focused storytellers in this high-stakes moment and for the long-term.

    Check back soon for updates on this agenda.