Eepy Bird Studios—famous for its 2006 viral video featuring twenty-foot geysers created by dropping Mentos into Diet Coke bottles—produced this toolkit with support from the Robert Wood Johnson Foundation. Nonprofit organizations looking to increase their impact by creating “contagious content” can use the step-by-step guide to create viral videos designed to attract attention to their causes.
With support from the Bill and Melinda Gates Foundation and the Ford Foundation, ITVS developed DocSCALE as a pilot tool to use collaborative filtering—a participatory way of collaboratively ranking data—to evaluate impact in the Women and Girls Lead Global initiative, which used documentary film to address the challenges of women and girls in developing countries.
These tools will help you parse treasures from trends in your archives
February 2 2018
Rather than continuing to recreate new content on a particular issue, journalists and other media makers—especially those strapped for resources—can conserve energy and increase impact by using these tools to unearth and share relevant existing content from their archives. For example, CrowdTangle, purchased by Facebook in 2016, shows users how their content is performing across different platforms.
Kialo is a platform that promotes rational debate by mapping user-created arguments on particular topics. Users can rate particular arguments based on their impact, and view discussions from different perspectives in order to see how others think and strengthen their own arguments.
Impact design in VR: A toolkit for media makers and mission-driven organizations
Dec. 18, 2017 | Children and Youth | Interactive
This toolkit provides insights from VR Action Lab, a collaboration between Harmony Labs, Google’s Daydream Impact, Screenwriters Colony, Sensorium Works and others that embedded virtual reality in curricula designed to teach middle schoolers anti-bullying behaviors. The toolkit offers guidance, questions for reflection, and lessons learned for other media makers and organizations seeking to use virtual reality to achieve social impact.
Thanks to a Reynolds Journalism Institute Fellowship, WhereBy.Us is working to “design, prototype and test open-source tools” that will help smaller publishers “build actionable insights about users through data.” The organization will be exploring questions such as: “How do we identify user engagement behaviors and patterns that help us strengthen our products and our businesses?” If you know an organization that could benefit from these tools, help inform their development by participating in a survey here.
How to tell the story of metrics inside your news organization
November 10 2017
In this talk from Poynter’s Measuring Journalism conference, thought leader Ryan Sholin provides guidance on how to select meaningful metrics for an organization’s particular goals, make them actionable, and create insightful reports that “ban the scourge of ‘copypastism’ from your analytics routines.”
This primer into outcome harvesting provides a useful overview for funders and grantees seeking to understand impact when causal relationships aren’t entirely clear. Rather than “measure progress towards predetermined objectives or outcomes,” outcome harvesting “collects evidence of what has changed and, then, working backwards, determines whether and how an intervention contributed to these changes.”
The back-of-the-envelope guide to communications strategy
September 7 2017
This four-question framework for communicating effectively about complex issues is designed to help advocates move away from “raising awareness” and toward specific, measurable goals—and it’s simple enough to fit on the back of an envelope.
The De-Jargonizer helps scientists and science communication professionals increase impact by adapting their messages to wider audiences. The tool classifies language into three tiers, highlighting inaccessible jargon so that scientists can either replace it with more commonly understood words or offer additional explanations.
This Ikea-inspired toolkit for newsroom processes developed by Financial Times staffers provides a “set of resources and material to help reporters and editors better plan, execute, and evaluate editorial projects.”