Radio & Audio Grantmaking: Reaching New Audiences Through Old Platforms

May 17, 2019
  • Sarah Armour-Jones

Both radio and audio are being used in exciting ways to reach new audiences, spark civic engagement and dialogue across diverse communities, examine science and advance disability education, and much more. Radio, in particular, is garnering significant support from philanthropy across a range of programming themes. While perhaps considered a less dynamic media format in recent years, compared to extraordinary growth in web- and mobile-based media grantmaking, funding data tell a different story. Radio receives a significant share of philanthropic funding, particularly when compared to television and film and video.

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About the Author
Sarah Armour-Jones

Sarah Armour-Jones

Research Consultant

Sarah Armour-Jones is a consultant to foundations, nonprofits and academic institutions, with a focus on media and the role it plays in making lasting social change. Aligning strategic planning, communications, creative campaigns, network development, research and community engagement, Sarah helps organizations tell meaningful stories and increase their impact. Current and past clients include the Rita Allen Foundation, Media Impact Funders, the Edna McConnell Clark Foundation, the Proteus Fund, Wharton Research Data Services at the Wharton School, and Free Press. Prior to her work as a consultant, she served as Special Projects Manager for philanthropist David Haas, Officer of Program Administration at the Pew Charitable Trusts, Editorial Assistant at the British Film Institute and Marketing Director at Free Press. Sarah earned her undergraduate and graduate degrees from the University of Pennsylvania. She works from her farmhouse in Vermont along with her husband, three daughters and assorted pets.

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