Eepy Bird Studios—famous for its 2006 viral video featuring twenty-foot geysers created by dropping Mentos into Diet Coke bottles—produced this toolkit with support from the Robert Wood Johnson Foundation. Nonprofit organizations looking to increase their impact by creating “contagious content” can use the step-by-step guide to create viral videos designed to attract attention to their causes.
Impact design in VR: A toolkit for media makers and mission-driven organizations
Dec. 18, 2017 | Children and Youth | Interactive
This toolkit provides insights from VR Action Lab, a collaboration between Harmony Labs, Google’s Daydream Impact, Screenwriters Colony, Sensorium Works and others that embedded virtual reality in curricula designed to teach middle schoolers anti-bullying behaviors. The toolkit offers guidance, questions for reflection, and lessons learned for other media makers and organizations seeking to use virtual reality to achieve social impact.
This primer into outcome harvesting provides a useful overview for funders and grantees seeking to understand impact when causal relationships aren’t entirely clear. Rather than “measure progress towards predetermined objectives or outcomes,” outcome harvesting “collects evidence of what has changed and, then, working backwards, determines whether and how an intervention contributed to these changes.”
The back-of-the-envelope guide to communications strategy
September 7 2017
This four-question framework for communicating effectively about complex issues is designed to help advocates move away from “raising awareness” and toward specific, measurable goals—and it’s simple enough to fit on the back of an envelope.
This Ikea-inspired toolkit for newsroom processes developed by Financial Times staffers provides a “set of resources and material to help reporters and editors better plan, execute, and evaluate editorial projects.”
In this book, media strategist Tracey Friesen combines case studies and interviews with successful producers, funding information, key story ingredients, outcome goals, and worksheets to help guide makers, funders and activists looking to use media to create lasting change.
Aesthetic perspectives: Attributes of excellence in arts for change
May 15 2017
This framework for evaluating creative work at “the intersection of arts and civic engagement, community development, and justice” was created by participants of the Evaluation Learning Lab, an initiative from Animating Democracy in collaboration with the Art x Culture x Social Justice Network and the Nathan Cummings Foundation. It provides 11 attributes—including disruption, emotional experience, and stickiness—to serve as a common language for artists, funders, evaluators and others in the arts and social change field.
When movies go to Washington: Documentary films & public policy in the United States Vol 1
May 1 2017
This report from the Center for Media and Social Impact offers advice from documentary filmmakers, advocates and policymakers who have used social issue films to effectively shape public policy. Helpful strategies include understanding how the issue factors into the current policy landscape and choosing the right policymakers, organizations and advocacy groups to support the cause, among others.
Burrd helps understand Twitter users by providing “advanced insights and analytics” for any public Twitter account, displaying most frequent words and hashtags used, a constellation of the most connected users, and a timeline of the most frequent tweeting, among other features.
NewsWhip Analytics helps news organizations understand content performance and make strategic decisions about distribution by providing a near-real time view of comprehensive social media and engagement data. Users can also compare and analyze engagement trends over longer spans of time.