Thanks to a Reynolds Journalism Institute Fellowship, WhereBy.Us is working to “design, prototype and test open-source tools” that will help smaller publishers “build actionable insights about users through data.” The organization will be exploring questions such as: “How do we identify user engagement behaviors and patterns that help us strengthen our products and our businesses?” If you know an organization that could benefit from these tools, help inform their development by participating in a survey here.
This primer into outcome harvesting provides a useful overview for funders and grantees seeking to understand impact when causal relationships aren’t entirely clear. Rather than “measure progress towards predetermined objectives or outcomes,” outcome harvesting “collects evidence of what has changed and, then, working backwards, determines whether and how an intervention contributed to these changes.”
The back-of-the-envelope guide to communications strategy
September 7 2017
This four-question framework for communicating effectively about complex issues is designed to help advocates move away from “raising awareness” and toward specific, measurable goals—and it’s simple enough to fit on the back of an envelope.
The De-Jargonizer helps scientists and science communication professionals increase impact by adapting their messages to wider audiences. The tool classifies language into three tiers, highlighting inaccessible jargon so that scientists can either replace it with more commonly understood words or offer additional explanations.
This Ikea-inspired toolkit for newsroom processes developed by Financial Times staffers provides a “set of resources and material to help reporters and editors better plan, execute, and evaluate editorial projects.”
This four-part series of ebooks from social impact accounting platform SoPact and the University of Melbourne’s Asia Pacific Social Impact Centre provides an internal framework for organizations seeking to measure impact in a data and outcome-oriented process as well as ways to effectively communicate impact to stakeholders.”
In this book, media strategist Tracey Friesen combines case studies and interviews with successful producers, funding information, key story ingredients, outcome goals, and worksheets to help guide makers, funders and activists looking to use media to create lasting change.
Aesthetic perspectives: Attributes of excellence in arts for change
May 15 2017
This framework for evaluating creative work at “the intersection of arts and civic engagement, community development, and justice” was created by participants of the Evaluation Learning Lab, an initiative from Animating Democracy in collaboration with the Art x Culture x Social Justice Network and the Nathan Cummings Foundation. It provides 11 attributes—including disruption, emotional experience, and stickiness—to serve as a common language for artists, funders, evaluators and others in the arts and social change field.
Burrd helps understand Twitter users by providing “advanced insights and analytics” for any public Twitter account, displaying most frequent words and hashtags used, a constellation of the most connected users, and a timeline of the most frequent tweeting, among other features.