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The 2021 Media Impact Forum
Session 4 is Wednesday, May 19
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February 2020—
04—07
9:00 am—5:00 pm

Gainesville, Florida

This is an invitation-only gathering.

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A part of the University of Florida’s Center for Public Interest Communications, the frank gathering informs and drives the field of public interest communications through research, insights and news.

frank is back for its seventh year, and at this gathering we’re going to play with your emotions.

Or at least how you can intentionally use emotion in your work. We’ll dive in, as frank does, with the research-informed insights and actionable examples from the field. Plus plenty of time to explore, connect with old friends or make new ones in the funky Floridian February escape so many look forward to throughout the year.

Awe. Fear. Pride. Anger. Love. Hope.

What role do these play in the chasm between awareness and action? How do emotions inspire action or apathy? Are we more likely to act out of hope or despair? Pride or anger? And what role do our emotions play in connecting us or pushing us apart?

We’ll explore each — and more — in depth during our curated main stage talks. Then head off to “Recess” a few times each day for smaller group discussions.