Late last year, we announced our participation in a strategic planning process to better serve the developing landscape for both our current and future members. This process, which included interviews with key stakeholders, surveys from our members and from our larger network, a scan of the landscape and more, took place from August 2018 through January 2019 under the guidance of Boost Social Sector Consulting.
We now have a strategic framework in place, and are actively working on developing how we will achieve several key objectives, including:
- Further positioning MIF as a crucial resource for all grantmakers, even those who don’t expressly consider themselves “media funders,” while also pursuing greater relevance to specific audiences (more on that to come)
- Applying greater emphasis on serving as a well-established, respected resource on tracking and evaluating impact
- Targeting programming to specific audience segments
- Bolstering internal operations to cultivate organizational discipline
We will continue to share more updates on our progress, and what you can expect to see from Media Impact Funders in the coming months and years. And we invite any funders interested in discussing the strategy in detail to email our executive director, Vince Stehle.