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Success beyond scale: Evaluating outcomes that funders really care about

“Scale”—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these […]

WATCH: Building on-ramps to local journalism funding

As funding for nonprofit journalism increases, how do we go from plans to action? How do we make the case for journalism funding to funders who think they can’t make media grants because of how their portfolios are structured, or who don’t know enough about the field to make impactful grants? How do we create […]

A master class for philanthropy in listening

Throughout America today, headlines reveal political division, racial animus, and horrific episodes of gun violence sparked by xenophobic ideology. In mass media and through direct expression in social media dominated by angry political invective, it seems that America has never been more divided.

WATCH: Funding environmental journalism—the landscape, best practices & new projects

This month’s journalism webinar marked the second in a series exploring innovative ways to fund reporting on science, health and the environment. This time, we looked at the field of environmental reporting and heard about successful partnerships and scalable models.

Here’s your summer impact reading list

Over the past five years of researching media impact, it’s become clear to me that even those of us who spend our time researching the complexities of impact assessment sometimes rely on unwritten assumptions: that change is linear, and can be easily measured; that social media is an effective organizing tool; that conventional meetings and […]

Impact spotlight: Sea of Shadows

Last week, in collaboration with Philanthropy New York and the Environmental Grantmakers Association, we held a special screening and discussion of the award-winning film Sea of Shadows, a new film by National Geographic that serves as a blueprint for how a conservation effort can come together in spite of widespread institutional corruption and dangerous cartels. In […]

MIF identifies new learning priorities after yearlong strategic planning process

As part of a new strategic direction informed by a yearlong review of our organization, we’ve been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding […]

Nonprofit media and exposing injustice: How philanthropy can help

From time to time, events at the highest levels of legal and political decision-making in Washington shed light on the importance of nonprofit media and the critical role of philanthropy in the support of journalism. Last week, the United States Supreme Court overturned the conviction of Curtis Flowers for the brutal murder of four people […]

Podcasting for all

Podcasting is on the rise. Over 700,000 podcasts are available in iTunes with an estimated 90 million monthly listeners globally. No single entity controls podcasts, which means they are an accessible, decentralized, and democratized way to create content. Today, on-demand audio has dramatically transformed the way important stories and unheard voices reach us.

6 impact tools for every type of funder and media maker

Here at Media Impact Funders, we’ve been researching best practices in measuring media impact since 2013. In addition to curating impact-related tools, producing original analyses on impact trends, and publishing a monthly impact newsletter, we also convene funders to discuss impact, and conduct research on how funders are thinking about and assessing impact in the […]

The 2019 Media Impact Forum

Last month, we convened our annual Media Impact Forum at the American Philosophical Society—the home of America’s oldest learned society—in Philadelphia, where we paid special attention to the role of radio and audio in creating and sustaining crucial connections with communities.

WATCH: High-impact radio and audio journalism

This year’s Media Impact Forum placed special emphasis on radio in the context of community-making media and creative expression. As a complement to that event, we invited funders to join us last week for a conversation on high-impact radio and audio journalism.