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The 2021 Media Impact Forum
Session 3 is Wednesday, April 21
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Media impact and polarization: Science-focused film series offers lessons on breaking through the noise

How do foundation-funded media projects need to rethink their storytelling and distribution models in order to break through in today’s polarized environment? In this guest post, communications strategist and filmmaker Christine Arena of Generous Films shares key insights for funders from the novel approach behind Let Science Speak—a multi-media campaign designed to counter anti-science propaganda […]

WATCH: Media equity and American politics—best practices from community centered journalism

This is the first in a series of conversations among journalism funders focused on media equity. Media Impact Funders is committed to elevating discussions on the current state of media equity, and what it will take to support marginalized media makers and the communities they represent. We will continue to shine a light on and […]

WATCH: The 2020 Journalism Funders Gathering

Last week, we convened our peers for our annual journalism funders gathering to discuss some of the most pressing issues facing journalism—and our nation—today. We hope that our two days of programming and breakout sessions introduced you to new people, new ideas, and a new way forward. We are so grateful to the Jonathan Logan […]

Equity first: A call to action for journalism and journalism funders

In late September, the LA Times editorial board wrote, “For at least its first 80 years, the Los Angeles Times was an institution deeply rooted in white supremacy.” This editorial was the start of an eight-part series interrogating the Times’ history of racist coverage and its failure to represent the communities it purported to serve […]

MIF is launching a working group focusing on impact

To further explore issues related to media impact and assessment, MIF is forming a working group of funders who want to strengthen the field of practice. Here’s a bit of background on how we arrived at that decision: MIF has been regularly tracking the field of media impact assessment for the last eight years. Every […]

Teacher trainings, foldable microscopes & water testing kits: How “Inventing Tomorrow” is extending its life long after release

As parents and teachers around the country adjust to a new year of largely remote schooling, many are looking for resources to teach effectively about a variety of topics. In the absence of hands-on science classes, parents and teachers can turn to the educational impact campaign associated with “Inventing Tomorrow,” a Peabody Award-winning film that […]

The latest tools for researchers and journalists interested in analyzing media trends

A host of new tools allows journalists and independent researchers to analyze important trends across media including airtime, advertising, digital privacy, and political spending. (h/t to Nancy Watzman of Lynx LLC for sharing the first four): Ad Observatory: Launched last week, this new tool from NYU Tandon School researchers helps journalists and researchers find trends in Facebook […]

Member spotlight: John Templeton Foundation

Media Impact Funders: The John Templeton Foundation has provided support for radio shows and podcasts such as On Being, The Science of Happiness, and Everything Happens as a means to explore life’s biggest questions. What are some takeaways from that support? David Nassar: One takeaway is that there is a real thirst for conversations that […]

How evaluation perpetuates inequity (and how to stop it)

As protests for racial justice continue in cities across the U.S., more and more institutions are publicly reckoning with their own roles in perpetuating systemic racism. In the journalism space, a debate about the concept of objectivity is raging: whose view is considered “objective”? Do “both sides” of an issue always demand equal weight? Some […]

Funding impact work amid a pandemic: A Q&A with Perspective Fund

For the first time in history, the 2021 Sundance Film Festival will take place in at least 20 cities across the country, as well as online. “We want to reach people who we have not been able to reach before—where access to the work is not predicated on being able to afford to travel to […]

Participant, Doc Society share details on supporting impact work amid the pandemic

Media Impact Funders hosted a call back in May with about 50 documentary film funders who shared how they are supporting filmmakers when theatrical screenings and face-to-face engagement are off the table. We caught up with Participant and Doc Society to hear more on how they are supporting impact work during this uncertain time.

Supporting environmental and public health journalism is critical to disaster preparedness

Philanthropy is in the business of preventing and alleviating disasters. And plenty of those need addressing right now. A global pandemic has killed more than 120,000 Americans. The accelerating climate crisis resulted in the hottest May in history and an early start to what promises to be a catastrophic hurricane season. Then, this spring, these […]