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New Wyncote Foundation report explores the use of media to foster cultural expression

A new report commissioned by the Wyncote Foundation, “Culture, Heritage, and Place: How Media Amplifies Community Narratives,” profiles eight place-based organizations that use media for cultural expression and connection, with local funding support.

Over the years, funders of media & journalism have helped America understand—and come to terms with—its gun violence epidemic

In recent weeks, it seems like America has arrived at a crucial crossroads in its long and painful history of gun violence. In the wake of several high-profile mass shootings in Atlanta, in Boulder, Colo., and most recently, in Indianapolis, Ind., there is a growing sense of outrage and demand for solutions. And in Washington, […]

WATCH: Supporting digital public spaces that put people over profit

What should digital public spaces look like? For the third and final installment of our series exploring the problems and solutions of Big Tech, we heard from four organizations—Amara, Mozilla, Wikimedia Foundation and VolunteerMatch—that have built digital public spaces that serve all communities. These organizations, whose business models center on people over profit, strive to […]

Here’s our year-end impact review—and our questions for 2021

This year was slated to be our year of impact. We started off with a bang in January at the Sundance Film Festival, where we released Decoding Media Impact: Insights, Advice and Recommendations, our impact report summing up seven years of research in the media impact space. 

WATCH: Addressing the impact of Big Tech

It’s impossible to live in the digital world without engaging with Big Tech. These behemoth information technology companies—Apple, Google, Facebook, etc.—influence all facets of life, impacting us in ways we are only just starting to understand. While these platforms are making good on the promise of keeping us connected, the effects have been catastrophic. Turns […]

Media impact and polarization: Science-focused film series offers lessons on breaking through the noise

How do foundation-funded media projects need to rethink their storytelling and distribution models in order to break through in today’s polarized environment? In this guest post, communications strategist and filmmaker Christine Arena of Generous Films shares key insights for funders from the novel approach behind Let Science Speak—a multi-media campaign designed to counter anti-science propaganda […]

MIF is launching a working group focusing on impact

To further explore issues related to media impact and assessment, MIF is forming a working group of funders who want to strengthen the field of practice. Here’s a bit of background on how we arrived at that decision: MIF has been regularly tracking the field of media impact assessment for the last eight years. Every […]

How evaluation perpetuates inequity (and how to stop it)

As protests for racial justice continue in cities across the U.S., more and more institutions are publicly reckoning with their own roles in perpetuating systemic racism. In the journalism space, a debate about the concept of objectivity is raging: whose view is considered “objective”? Do “both sides” of an issue always demand equal weight? Some […]

2020 Media Impact Forum speakers commemorate Juneteenth with stories of triumph, pain

Media Impact Funders was closed on Friday in celebration of Juneteenth. But our friends in the media were quite busy, exploring sometimes painful history and tragic current events, but also revealing uplifting personal stories of triumph over adversity. In the first installment of our Media Impact Forum, Democracy Now! host Amy Goodman interviewed Dr. Ayana […]

The 2020 Media Impact Forum

This is where you’ll find recaps of each our six Media Impact Forum sessions. This year’s Media Impact Forum paid specific attention to philanthropic support for environmental media and the need for our decisions to be centered around protecting our planet and its natural resources. The recorded sessions appear in chronological order below.

Innovative early childhood initiative empowers Hispanic parents through entertainment television

Children’s early learning and brain development are subjects that I have always cared deeply about. But now, as the mother of three little ones, these subjects have taken on a much more personal significance. I marvel every day at the connections my daughter and two sons are making and all that they are absorbing from […]

Success beyond scale: Evaluating outcomes that funders really care about

“Scale”—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these […]