One of the original models from the Communications Network, this framework was built on extensive research across the social sector to support communication practitioners. Informed in part by communications leaders in philanthropy, the model organizes communications attributes across four key dimensions: Brand, Culture, Strategy, and Action.

Use This Guide To:

  1. Download customizable learning presentations to train your communications team
  2. Build comprehensive strategic communications strategies for your audience segments
  3. Help grantees create effective messaging about their work

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Source: The Communications Network