Storytelling for Good
This toolkit from the Communications Network helps communications professionals harness storytelling for organizational impact. The two-part resource includes an interactive workbook and a supporting library of articles and resources.
The workbook covers four key areas—Strategy, Content, Engagement, and Evaluation—with teachings and individualized exercises throughout. By completing the guide, you’ll develop the foundation of a storytelling-driven communications strategy.
Use This Guide To:
- Do exercises and experiments to inform your communications strategy
- Find casemaking resources for why story matters to effective communications
- Review best practices for using storytelling in communications
Suggested Content:
- Communication Matters
- Philanthropy’s New Voice: Building Trust with Deeper Stories and Clear Language
- A Strategic Framework to Guide Investments in Narrative Change
Source: The Communications Network
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