Assessing Impact of Media

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Storytelling & Social Change: A Strategy Guide for Grantmakers

Paul VanDeCarr of Working Narratives walks readers through a series of case studies that reveal the power of stories as a tool for learning, organizing, educating and advocating—and feature related benchmarks tailored to the projects’ goals.  He calls for “evaluation that is both artful and scientific, that allows magic to happen even as it uses numbers and neuroscience to understand how people respond to stories.”

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