Catch this week’s NonCommvention with the help of VuHaus
WXPN’s 17th annual NonCommvention—considered the premier gathering place for noncommercial music radio stations, industry members and music fans—is under way at World Café Live in Philadelphia. Performers this year include Blondie, Ani DiFranco, the Pixies, Benjamin Booker, and more.
What muddled podcast metrics reveal about the challenges of assessing new media markets
By Jessica Clark and Sarah Lutman Podcasting is burgeoning, as we document in a new report we wrote for the Knight Foundation, From Airwaves to Earbuds: Lessons from Knight Investments in Digital Audio and Podcasting. Digital distribution options are allowing media makers to bypass traditional radio broadcasters to reach listeners directly through a growing number […]
No comments? NPR’s decision highlights difficulties in evaluating news engagement
Last month, NPR decided to remove comments from its site altogether, noting that user engagement was higher through other channels, and that comments were frequently not leading to productive conversations.
5 ways mapping can help you increase media impact
Media projects are often judged primarily on their own merit. When it comes to gauging impact, however, context rather than content can be king. Mapping tools can help to reveal that context, making it easier to both design outreach and assess outcomes. Here are five mapping strategies to consider:
Notes from NTC 2015
Our friends at the Nonprofit Technology Network had the great idea of convening their annual Nonprofit Technology Conference (NTC) in Austin, Texas, a week before the massive horde arrived for South By Southwest. In addition to popular sessions from NTC stalwarts like Beth Kanter, Steve MacLaughlin and Heather Holdridge, NTEN conference participants had all the […]
Media Impact Funders Survey Reveals Varied Perspectives on Impact Assessment
PARK CITY, Utah — When media funders talk about impact, what do they mean, and how do they demonstrate it? At the Sundance Film Festival, Media Impact Funders (MIF) released a new report, Funder Perspectives: Assessing Media Investments. It explores the multiple and sometimes overlapping lenses through which grantmakers view media evaluation, and confirms that […]
Impact Road Trip: The Latest on Strategy, Interaction, Change
October was jam-packed with events examining how media can inspire creativity and catalyze change. From audio to visual, campaigns to games, virtual war stories to life-threatening investigations, this month offered insights on the impact of many different media forms.
CPB’s Bruce Theriault Unpacks Local News Collaborations
At our June 2014 Media Impact Forum we learned about innovative public media efforts surrounding local journalism (among many other topics). In follow-up to that conversation we chatted with Bruce Theriault, Senior Vice President, Journalism and Radio at the Corporation for Public Broadcasting, to get his take on local journalism efforts, and CPB’s work to support […]
The 2014 Media Impact Forum
Collaboration and invention were key concepts for the mid-afternoon sessions at the 2014 Media Impact Forum, which honed in on how cross-platform public media initiatives are filling holes in local news and healthcare coverage and influencing audiences and policymakers. View highlights from this discussion below, or go to our YouTube page for the full session. […]
Public Media Company Joins Growing Field of Players Tackling Impact Questions
All across the country, public stations and the networks that serve them are grappling with the question of how best to track and express their impact. Boulder-based Public Media Company (PMC) is poised to offer a one-stop solution: The Public Media Database.