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WATCH: Addressing the impact of Big Tech

It’s impossible to live in the digital world without engaging with Big Tech. These behemoth information technology companies—Apple, Google, Facebook, etc.—influence all facets of life, impacting us in ways we are only just starting to understand. While these platforms are making good on the promise of keeping us connected, the effects have been catastrophic. Turns […]

MIF is launching a working group focusing on impact

To further explore issues related to media impact and assessment, MIF is forming a working group of funders who want to strengthen the field of practice. Here’s a bit of background on how we arrived at that decision: MIF has been regularly tracking the field of media impact assessment for the last eight years. Every […]

Teacher trainings, foldable microscopes & water testing kits: How “Inventing Tomorrow” is extending its life long after release

As parents and teachers around the country adjust to a new year of largely remote schooling, many are looking for resources to teach effectively about a variety of topics. In the absence of hands-on science classes, parents and teachers can turn to the educational impact campaign associated with “Inventing Tomorrow,” a Peabody Award-winning film that […]

Member spotlight: John Templeton Foundation

Media Impact Funders: The John Templeton Foundation has provided support for radio shows and podcasts such as On Being, The Science of Happiness, and Everything Happens as a means to explore life’s biggest questions. What are some takeaways from that support? David Nassar: One takeaway is that there is a real thirst for conversations that […]

How evaluation perpetuates inequity (and how to stop it)

As protests for racial justice continue in cities across the U.S., more and more institutions are publicly reckoning with their own roles in perpetuating systemic racism. In the journalism space, a debate about the concept of objectivity is raging: whose view is considered “objective”? Do “both sides” of an issue always demand equal weight? Some […]

Highlights from our meeting on climate and the environment

Last week in Boulder, CO, we held a meeting to explore philanthropy’s role in amplifying attention to our global environmental crisis. It was 25 degrees and snowing, but thankfully we didn’t have to walk far from our hotel to eTown, our gracious host for the daylong gathering. The day before, the high temperature reached a […]

Including people with disabilities in nonprofits and foundations: Accessibility & equity webinar series

Media Impact Funders has joined 18 philanthropic and nonprofit organizations to present a series of free online diversity, equity, access and inclusion training sessions on the nuts and bolts of how PSOs and foundations and their grantees can include people with disabilities from all backgrounds in their work. The series is hosted by RespectAbility, a […]

Success beyond scale: Evaluating outcomes that funders really care about

“Scale”—too often this is the bane of a grantee’s or evaluator’s existence when it comes to assessing the social impact of media projects. Why are funders so stuck on this concept, and what other impact models might matter more? As we’ve been reviewing materials we’ve gathered on media impact over the past several years, these […]

MIF identifies new learning priorities after yearlong strategic planning process

As part of a new strategic direction informed by a yearlong review of our organization, we’ve been tasked with outlining learning priorities for the year and beyond. We have identified the following priorities: Making the case for media funding Assessing the impact of media funding Understanding the importance of evidence-based science communications activities Presenting/identifying funding […]

6 impact tools for every type of funder and media maker

Here at Media Impact Funders, we’ve been researching best practices in measuring media impact since 2013. In addition to curating impact-related tools, producing original analyses on impact trends, and publishing a monthly impact newsletter, we also convene funders to discuss impact, and conduct research on how funders are thinking about and assessing impact in the […]

10 tips for practicing lean impact in a time of rapid change

While the media and tech landscapes are changing rapidly—requiring nimble and adaptive business practices and new models—the larger social sector funding landscape can be stuck in model for a previous age, planning out discrete interventions and then collecting metrics to examine how many people were touched by them. And media funders—despite often being at the […]

Things we don’t talk about (but should): An open letter to media funders

Next week, several hundred people from national, community, and place-based foundations, as well as newsrooms and other nonprofits, will come together at the Knight Media Forum in Miami. The conference focuses on philanthropy’s role in strengthening local news and information, which is essential for healthy communities and a vibrant democracy. We believe there’s an important conversation missing […]