Katie Donnelly

Katie is a research consultant for Media Impact Funders and associate director for media strategy and production firm Dot Connector Studio. She formerly served as associate research director at American University’s Center for Social Media (now the Center for Media and Social Impact), and as senior research associate at the University of Rhode Island’s Media Education Lab. Katie has led impact evaluations for many media organizations including PBS, Working Films, and the National Association for Latino Independent Producers. She has conducted extensive impact research, particularly on the power of documentary film, and has written about the power of media to make change for numerous academic and journalistic publications. Katie has created many educational toolkits that use media to dig into social issues, including curricula addressing youth and gender, substance abuse, and gender-based violence.

Featured Articles

The latest tools for researchers and journalists interested in analyzing media trends

A host of new tools allows journalists and independent researchers to analyze important trends across media including airtime, advertising, digital privacy, and political spending. (h/t to Nancy Watzman of Lynx LLC for sharing the first four): Ad Observatory: Launched last week, this new tool from NYU Tandon School researchers helps journalists and researchers find trends in Facebook advertising in their states. A complimentary browser plug-in tool, Ad Observer gives the public a way to donate information safely on how they are being micro-targeted by these ads. Online Ads Portal from the Center for Responsive Politics is a searchable database to find political advertising on Facebook and Google, and so much more. (Open Secrets remains the go-to source to track “dark money” and other connections in lobbying, foreign agents, and other political spending databases.) Wesleyan Media Project tracks and analyzes political spending across media platforms, including TV, providing a high level view of how political money is flowing into ads. TV Kitchen is an open source tool to get data out of local TV streams–starting with captions, and in the future political ads, chyrons, talking points, and more. Participants can… Read More
September 28, 2020  –
  • Katie Donnelly
The latest tools for researchers and journalists interested in analyzing media trends

How evaluation perpetuates inequity (and how to stop it)

As protests for racial justice continue in cities across the U.S., more and more institutions are publicly reckoning with their own roles in perpetuating systemic racism. In the journalism space, a debate about the concept of objectivity is raging: whose view is considered “objective”? Do “both sides” of an issue always demand equal weight? Some journalists are questioning the concept of “objectivity” altogether, and opting for “moral clarity” instead. Within philanthropy, foundations are being called upon to explore and correct their roles in upholding inequity. Read More
August 17, 2020  –
  • Katie Donnelly
How evaluation perpetuates inequity (and how to stop it)