Tips for nonprofits on measuring social media metrics that matter
April 7 2017
With overwhelming data tracking possibilities, how can organizations know which data is worth collecting and analyzing? In a presentation at NTEN’s 2017 Nonprofit Technology Conference, Debra Askanase, founder and digital engagement strategist at Community Organizer 2.0, shares the three main questions to ask: “Does it inform our decisions?” “Does it check our progress?” and “Does it show if we matter?”
Which Facebook pages see the most engagements per post?
April 3 2017
Analytics firm NewsWhip examined three years of social data to explore which Facebook pages have the most engagements per post, taking a deep dive into the most active mainstream news, interest-focused news, and political news pages.
Analysis without benchmarks: An approach for measuring the success of innovation projects
April 3 2017
The Guardian U.S.’s mobile lab set out to measure impact for an innovative project without any pre-existing benchmarks by building a new analytics framework with analytics firm MaassMedia. New metrics include the “net interaction rate” and qualitative survey responses from users.
Collecting evidence of impact (or potential impact) can be a challenge when “funders, policy makers and managers face competing definitions of what constitutes quality evidence.” Here, researchers from Meaningful Evidence LLC share their framework for helping leaders gather and assess the evidence they need to make purposeful decisions in their work.
Meet the tiny nonprofit behind the world’s most ambitious journalism
March 21 2017
Over the past 10 years, the Pulitzer Center has supported 715 journalism projects with 571 publishing partners, resulting in more than 6,000 stories. See how the organization manages to support groundbreaking reporting projects around the world—including over a hundred projects last year that tackled topics mainstream news largely ignores, such as the challenges of female attorneys in Saudi Arabia and how the AIDS epidemic continues to destroy lives and communities in U.S. cities. Last year, the Center supported an entire issue of New York Times Magazine, which focused on one story called “Fractured Lands,” a manifestation of 18 months of reporting into why and how the Arab world collapsed.
Readers seem willing to pay for news sites centered around a place. What about sites built on an issue?
March 13 2017
The Marshall Project, a criminal justice-focused nonprofit news organization, is largely funded by foundations. Now, the organization is experimenting with a new membership model, which could take many different forms.
The civic media crisis and what philanthropy can do
March 8 2017
According to Bruce Sievers and Patrice Schneider, “. . . philanthropy offers one of the few social resources with the potential to protect the civic role of the media and sustain civil society’s vital function in democratic life.” Here, they outline what’s needed for philanthropy to preserve civic media and democracy.
Since Facebook made CrowdTangle free, more than 150 local newsrooms have adopted it
March 8 2017
CrowdTangle, a tool that measures social performance and tracks how content spreads online, has seen a large uptick in use since Facebook bought it and made it freely available last fall. “There’s a real hunger and a need to help folks figure out how to navigate all the changes happening in the industry,” says CrowdTangle CEO Brandon Silverman.
How Mother Jones used its prison exposé to turn readers into donors
March 6 2017
After Shane Bauer’s powerful prison exposé in Mother Jones, the magazine published an article detailing how the current journalism model is ill equipped to support such powerful investigative journalism and launched an appeal for reader contributions. Six months after the appeal, Mother Jones had tripled the dollar amount of sustaining monthly reader contributions, and numbers continue to grow.
Inside the changes that could save Twitter’s business—and reshape civil discourse
March 5 2017
Twitter’s new algorithm, which has led to an increase in use among both new and existing users, is “quietly starting to reshape both Twitter’s business and the way people experience it,” Will Oremus explains in Slate. “This includes the president of the United States, his 25 million followers, the activists opposing him, and the media that must make sense of it all.”
Trump Bump grows into subscription surge — and not just for the New York Times
March 4 2017
“The Trump bump” is a meaningful trend, resulting in a variety of publications reporting skyrocketing subscription rates since the election. John Oliver, host of Last Week Tonight, provided some of that bump by encouraging viewers to support ProPublica and other news outlets.
Facebook business success stories: Toomey for Senate
March 1 2017
Facebook, which claimed to not be a contributing factor in the 2016 presidential election, now features a case study of Sen. Pat Toomey in its collection of “success stories.” Facebook claims the social network helped Toomey win re-election in 2016 by targeting “persuadable” voters using a “made-for-Facebook, audience-specific content strategy.”