Assessing Impact of Media

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Are nonprofit news sites just creating more content for elites who already read a lot of news?

The new yardsticks of investigative journalism

A media theory of movement power

Here’s what happened the last time audio producers got better data

With its Take Action newsletter, The Nation is giving readers ways to act on the stories they read

How battling brands online has gained urgency, and impact

A superhero power for our time: How to handle the truth

The Swedish startup Kit is rethinking analytics for a broader view of what makes a story successful

Threats are real, but benchmarks point to healthy public radio system

The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a smidge scarier

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Read our most recent newsletters:

MIF Monthly newsletter: August 2017

Assessing Impact of Media (AIM) monthly newsletter: July/August 2017

Read previous monthly newsletters here.

Read previous AIM newsletters here.

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