“In the new media environment, how will campaign organizers reach diverse groups and sustain their attention long enough to accomplish something important?” asks Jay A. Winsten, associate dean for health communication at the Harvard Chan School of Public Health and the Frank Stanton Director of the School’s Center for Health Communication. Here, he traces lessons from the ongoing public health campaign to fight drunken driving in an article adapted from a talk at the Bridgespan Group-Harvard Business School 2017 Summit on Transformative Impact.
Can Bill Nye—or any other science show—really save the world?
April 25 2017
What impact can science education TV shows have on public attitudes toward and knowledge of scientific issues? “In an ideal world,” a team of researchers notes, “by entertaining a wide range of viewers,” such programs “could effectively dismantle enduring beliefs that are at odds with scientific evidence.” However, their research indicates that such programs have audiences filled with people who are already “highly educated, knowledgeable about science and receptive to scientific evidence.”
Facebook’s algorithm isn’t surfacing one-third of our posts. And it’s getting worse
April 18 2017
Kurt Gessler of the Chicago Tribune delves into Facebook analytics and finds that Facebook’s algorithm is the likely culprit for some troubling metrics: “The data show that we are having the fewest number of our most successful posts and the most of our least successful at a time when our strategy hasn’t significantly changed and our fans have grown.”
How YouTube’s shifting algorithms hurt independent media
April 17 2017
Many independent producers use YouTube views and related ad revenue as measures of impact, but in order to attract ad revenue, producers “must satisfy the demands of YouTube’s unfeeling, opaque and shifting algorithms.” YouTube automatically pulls ads from videos that advertisers might find offensive, which can have a negative effect on independent producers delving into controversial topics.
Tips for nonprofits on measuring social media metrics that matter
April 7 2017
With overwhelming data tracking possibilities, how can organizations know which data is worth collecting and analyzing? In a presentation at NTEN’s 2017 Nonprofit Technology Conference, Debra Askanase, founder and digital engagement strategist at Community Organizer 2.0, shares the three main questions to ask: “Does it inform our decisions?” “Does it check our progress?” and “Does it show if we matter?”
To win against false information, we must play offense
April 5 2017
“Rather than waiting to defend your cause, research suggests that we should preemptively prepare people to counter false and politicized information,” writes Annie Neimand, digital strategy and research director at frank and communication manager for University of Florida’s College of Journalism and Communications, in the Stanford Social Innovation Review.
Nat Kendall-Taylor, CEO of communications think tank FrameWorks Institute, argues that “facts do matter and that they do have persuasive power—but only if they are well-framed.” For example, when facts are put in a frame of larger values or solutions, it encourages people to think in a way that allows them to “consider new information, evaluate their opinions, and reassess support for solutions.”
Which Facebook pages see the most engagements per post?
April 3 2017
Analytics firm NewsWhip examined three years of social data to explore which Facebook pages have the most engagements per post, taking a deep dive into the most active mainstream news, interest-focused news, and political news pages.
Analysis without benchmarks: An approach for measuring the success of innovation projects
April 3 2017
The Guardian U.S.’s mobile lab set out to measure impact for an innovative project without any pre-existing benchmarks by building a new analytics framework with analytics firm MaassMedia. New metrics include the “net interaction rate” and qualitative survey responses from users.
Collecting evidence of impact (or potential impact) can be a challenge when “funders, policy makers and managers face competing definitions of what constitutes quality evidence.” Here, researchers from Meaningful Evidence LLC share their framework for helping leaders gather and assess the evidence they need to make purposeful decisions in their work.
Meet the tiny nonprofit behind the world’s most ambitious journalism
March 21 2017
Over the past 10 years, the Pulitzer Center has supported 715 journalism projects with 571 publishing partners, resulting in more than 6,000 stories. See how the organization manages to support groundbreaking reporting projects around the world—including over a hundred projects last year that tackled topics mainstream news largely ignores, such as the challenges of female attorneys in Saudi Arabia and how the AIDS epidemic continues to destroy lives and communities in U.S. cities. Last year, the Center supported an entire issue of New York Times Magazine, which focused on one story called “Fractured Lands,” a manifestation of 18 months of reporting into why and how the Arab world collapsed.
Readers seem willing to pay for news sites centered around a place. What about sites built on an issue?
March 13 2017
The Marshall Project, a criminal justice-focused nonprofit news organization, is largely funded by foundations. Now, the organization is experimenting with a new membership model, which could take many different forms.