To further explore issues related to media impact and assessment, MIF is forming a working group of funders who want to strengthen the field of practice.

Here’s a bit of background on how we arrived at that decision: MIF has been regularly tracking the field of media impact assessment for the last eight years. Every month, we compile the latest impact-specific headlines and write original case studies and analyses to share in our Tracking Media Impact newsletter. We also feature the latest and most popular impact assessment frameworks and tools in a searchable database on our website.

This work eventually led to the publishing of Decoding Media Impact, our comprehensive report analyzing the current state of media impact assessment. The report was also informed in part by a convening with leading practitioners in which we asked them to identify best practices, assess the state of practice more broadly, and explore new ways of doing media impact assessment.

Since then, we’ve explored the latest developments in impact production, including the effects that COVID-19 has had on the critical role of the impact producer.

Our goal with this working group is to explore how funders can support rebuilding this critical component of the media impact ecosystem, among many other topics related to media impact.

Are you interested in learning more? Contact MIF Executive Producer Sabira De Piero.

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Media Impact Funders

Media Impact Funders

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Media Impact Funders traces its roots back to the Council on Foundations, a longtime philanthropy-serving organization. Formerly Grantmakers in Film, Video & Television, MIF began on a volunteer basis in 1984 as an affinity group for funders interested in the power of film to highlight social issues. Reflecting changes in technology and media behavior over the past decade, it was renamed Grantmakers in Film & Electronic Media (GFEM) and formally incorporated in 2008 to advance the field of media arts and public interest media funding. It had 45 members and was headed by former MacArthur Foundation Program Officer Alyce Myatt. GFEM was renamed Media Impact Funders in 2012 and has since expanded its strategy to include a broad range media funding interests such as journalism, immersive technologies, media policy and more. Since that time, MIF has grown to more than 80 organizational members representing some of the largest foundations, and holds more than 40 in-person and online events yearly.