Assessing Impact of Media
“Over the past 25 years, the way we live and work has been utterly transformed by the creation and evolution of the web.” This report from Keywordeye, “a suite of affordable, fast, no-nonsense visual keyword and competitor research tools”, shows how SEO (Search Engine Optimization) has changed from 1990 to 2015, how that relates to the impact that web sites can have, and “what those changes might tell us about the future.”
Original insights from Media Impact Funders on how to best gauge media projects.
Current news and opinion about this emerging field.
Innovative platforms, frameworks and metrics for measuring the impact of media projects.