Assessing Impact of Media


The Data Behind the Average Article Lifespan

The 9 Major Social Networks Broken Down By Age

Gaining Ground: How Nonprofit News Ventures Seek Sustainability

How Millennials Get News: Inside the Habits of America’s First Digital Generation

Pew Media Study Shows Opportunities in Diversity, Engagement

Has Technology Changed Us? BBC Animations Answer the Question with the Help of Marshall McLuhan

Driving Toward Impact With Data Science #15ntc

Stop and Frisk in Four Cities: The Importance of Open Police Data

Burelles Luce: White Papers

Before Turning Off Comments, Try These Research-Based Strategies

25 Years of SEO: 1990 to 2015

“Over the past 25 years, the way we live and work has been utterly transformed by the creation and evolution of the web.” This report from Keywordeye, “a suite of affordable, fast, no-nonsense visual keyword and competitor research tools”, shows how SEO (Search Engine Optimization) has changed from 1990 to 2015, how that relates to the impact that web sites can have, and “what those changes might tell us about the future.”

Out for Change: Towards Transformative Media Organizing

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Original insights from Media Impact Funders on how to best gauge media projects.


Current news and opinion about this emerging field.


Innovative platforms, frameworks and metrics for measuring the impact of media projects.