Assessing Impact of Media


Nielsen: 8 Traits to Gauge Social TV Success

Measure your Mission. #BeyondVanityMetrics

Measuring Media Impact: 5 Steps to Put you on Track

5 Takeaways from the 2015 Pulitzer Prizes

The Data Behind the Average Article Lifespan

Quality Journalism in the Digital Age

The 9 Major Social Networks Broken Down By Age

Gaining Ground: How Nonprofit News Ventures Seek Sustainability

How Millennials Get News: Inside the Habits of America’s First Digital Generation

Pew Media Study Shows Opportunities in Diversity, Engagement

Has Technology Changed Us? BBC Animations Answer the Question with the Help of Marshall McLuhan

Driving Toward Impact With Data Science #15ntc

View All


Original insights from Media Impact Funders on how to best gauge media projects.


Current news and opinion about this emerging field.


Innovative platforms, frameworks and metrics for measuring the impact of media projects.