Pew report shows that tweeting about race is more than “hashtag activism”
August 15 2016
A new Pew report serves to remind us of the huge role social media plays as a platform for discussion about race and racism in America. The report affirms that activism via Twitter or Facebook isn’t just frivolous but “can serve to spread breaking news, raise awareness of larger issues, and guide media coverage of individual incidents and larger concerns.”
Ogilvy Media Influence assessed how media organizations consume news, what sources they trust and what tools they use to tell and sell their stories. Here, they provide an overview of their survey, Traditional News vs. Social Media, for MediaShift.
Pew: Most news sharing remains low-tech, online
July 8 2016
The Pew Research Center’s latest report shares some familiar facts: Print is dying, digital is growing, and mobile is the future. What comes as a surprise is the data on audience members’ news sharing habits—in which word-of-mouth still plays a dominant role.
Media Impact Funders and Foundation Center Announce New Mapping Tool for Media and Philanthropy Read more
Television as data: Mapping 6 years of American television news
June 19 2016
“Big data” isn’t limited to social media or “traditional textual news.” These maps show that even television can be tracked through closed captioning or transcriptions—changing how we understand the impact of coverage on many different topics.
Directed-network campaigning: A tried and tested recipe for breakthrough advocacy in the 21st Century
June 16 2016
The Networked Change Report, which maps the patterns behind today’s most successful advocacy campaigns, reveals a combination of strategies and tactics that will help climate campaigners optimize their approaches for maximum impact and scalability. The first two principles—“opening to grassroots power” and “building network hubs”—give more agency to activists.
The Pew Research Center recently released its annual State of the News Media report which examines trends across all journalism platforms. Their research shows digital technology is continually overshadowing the news industry with nearly half of American adults getting their news from Facebook.
FSG, a consulting firm for leaders in search of large-scale, lasting social change, partnered with the Omidyar Network to bring us 5 effective practices in evaluating ecosystem investments. One of their top takeaways: “Be intentional about identifying and tracking interim outcomes from the outset.”
“Internet user growth remains consistent while smartphone user and shipment growth have slowed.” The 2016 edition of venture capital firm Kleiner Perkins Caufield & Byers’ annual Internet Trends report covers today’s internet growth and provides an in-depth look at trends in internet advertising, new online-first brands, and much more.
How do stories light up our synapses? Researchers monitored brain activity in seven subjects while they listened to two hours of stories from The Moth Radio Hour, and then used the data to map responses to certain words with corresponding parts of the brain.
This report from Games For Change and the Michael Cohen Group follows an earlier study, A Fragmented Field. Funded by the David & Lucile Packard Foundation, it reveals common weaknesses in achieving social impact with games, with tips on how to improve.
Facebook, Twitter play different roles in connecting mobile readers to news
May 9 2016
The Pew Research Center analyzed nearly 75,000 articles and found that mobile users spend more engaged time with long-form than short-form news stories—a gap which “holds true across all the different ways visitors arrive at news articles.” This report also compares how well different social media sites engage users.