Assessing Impact of Media

Research

“Modern” Homepage Design Increases Page Views and Reader Comprehension, Study Finds

Who’s Making Money — and Who isn’t — in Local Online News?

New Pew Data: More Americans are Getting News on Facebook and Twitter

Storytelling Through Social Media: A #SM4NP Chat

Video for Change Working Paper: Creating and Measuring Social Impact

It’s More Than A Game: Assessing Games and Their Social Impact

Using Brands for Impact

Visual Communication of Climate Change

Strategies That Move: A Handbook For Artist Activism & Philanthropy

Newsonomics: 10 Numbers that Define the News Business Today

How Journalists Share News on Social Media

Pew Study: When it Comes to Political News, Facebook has Become Local TV for Millennials

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Analysis

Original insights from Media Impact Funders on how to best gauge media projects.

Articles

Current news and opinion about this emerging field.

Tools

Innovative platforms, frameworks and metrics for measuring the impact of media projects.